Another Generation Xer Decides to Play by her Own Rules
Contact: Melissa James or Nicole Casanova 303-530-0787, melissa@ShiftTheGame.com or nicole@ShiftTheGame.com
July 27, 2006
BOULDER, CO – Six years ago, Nicole Casanova was at one of those proverbial crossroads in life. However, her mid-life crisis came at 26. Having been successful at a very young age in the San Francisco dot.com arena, she was becoming the victim of burnout. Nicole decided to take a step back, leave her slick six figure career, and give herself space to decide her next move.
After much reading and soul searching, Casanova became aware that her thoughts and actions were making her life unhappy. The former South Beach party girl who gave excess a new name and made it big as a dotcom darling, finally realized that instead of being victim of the world, she was actually responsible for her experiences. She wanted to help others make the same realization, that their thoughts created their reality, in a fun, interactive way. Armed with the knowledge that both the Game and Self-Help industries were growing markets, Casanova created and self-published the board game, Shift.
Her goal was to create a fun way for all people to see why they do what they do. Using content from Buddha, Gandhi, Marianne Williamson and a stand-up comedian, players start to see their behavior through insight and laughter. The result: one small shift in thought can shift your life. For example, how do you respond to a request for even more of your time? How can you say “No” and feel good about it?
For more information on Nicole and Shift, log onto www.ShiftTheGame.com or call 1-888-7SHIFT01. Nicole writes a blog that describes how she chooses to play the game in her real life every day. There’s also more information on Nicole’s history and her purpose for creating Shift.
Shift is printed in the USA on 100% recycled fiberboard. Shift’s mission is to tell as many people as possible that they are loved. Five years from idea to publication that mission is being accomplished.
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Shift is an empowering board game for 2-6 players. Shift is different. It is a celebration of life in a box. Combining universal principles from great minds such as Buddha, Gandhi and our very own stand-up comedian, Shift lets us look at ourselves and our thoughts through laughter and see what is driving our behavior. One small shift in thought can shift your whole life. Shift is the first of many products from Exponential Growth LLC. located in Boulder, Colorado.
Shift • P.O. Box 19404 • Boulder, CO • 80308 • 303.530.0787 or 1.866.SHIFT01 www.ShiftTheGame.com