Love or Fear is Your Choice
Contact: Melissa James or Nicole Casanova 303-530-0787, melissa@ShiftTheGame.com or nicole@ShiftTheGame.com
July 21, 2006
BOULDER, CO –What if you could see that every thought you had directly affected your life and that you could choose to experience life from either a place of Love or Fear? What if playing a game showed you why you do what you do? The new game Shift, which is fast becoming a favorite for those wishing to make personal changes, does just that. Shift is a board game for 2-6 players that shows us that one small shift in thought can change your life.
It has been said that all emotions in the world can be narrowed down to just two- Love and Fear. All the others are just sub-categories of love or fear. On the side of love we find joy, peace, happiness, and forgiveness to mention a few. On the other side, fear is hate, depression, guilt, anger, attack and so on.
OK, so how does this affect you and those around you? How do we react to the current state of the world when fear and anger abound? You can choose to be in the state of love or the state of fear. Learning to make the active choice to love and not fear in every situation is the way to find inner peace. And, being able to see your behavior and then learning to choose love is easy when you play Shift.
After much reading and soul searching, game creator Nicole Casanova became aware that her own thinking and resulting actions were making her life unhappy. She wanted to offer awareness and the idea of choice to everyone in a fun, interactive way. Using content from Buddha, Gandhi, Marianne Williamson and a stand-up comedian, players learn that they can choose to act from love through insight and laughter.
Shift’s mission is to remind as many people as possible that they are loved. Five years from idea to publication that mission is being accomplished. Shift is carried in over 45 retailers across the country from Strand Bookstore in New York City to Wild Oats Markets across the west. Bookstores, gift stores, yoga studios and new age outlets are selling Shift and another 75 affiliates from life coaches to psychologists offer Shift as well. Games can be purchased at www.ShiftTheGame.com or you can view our list of local retailers. Shift is being played in Australia and Europe and Asia.
Are you looking to make a change - a shift in your life? Check out Shift and the interactive demo at www.ShiftTheGame.com or call 1-866-7SHIFT01. You are at choice. Live from Love.
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Shift is an empowering board game for 2-6 players. Shift is different. It is a celebration of life in a box. Combining universal principles from great minds such as Buddha, Gandhi and our very own stand-up comedian, Shift lets us look at ourselves and our thoughts through laughter and see what is driving our behavior. One small shift in thought can shift your whole life. Shift is the first of many products from Exponential Growth LLC. located in Boulder, Colorado.

